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The automation tool directory

Normalised pricing, integration counts and tested scores for every workflow automation, CRM and data enrichment tool we cover.

12 tools tracked

All results

Workflow automation

4 tools tracked

n8n

Workflow automation

Free tier

Source-available automation you can self-host, with unlimited steps and native JavaScript nodes.

From
$24/mo (or free self-hosted)
Integrations
1,100+
4.6 /5

Zapier

Workflow automation

Free tier

The broadest no-code automation network, with connectors for almost every SaaS tool on the market.

From
$29.99/mo
Integrations
7,000+
4.5 /5

Make

Workflow automation

Free tier

Visual scenario builder with router logic and iterators at roughly a third of Zapier's per-task cost.

From
$10.59/mo
Integrations
2,000+
4.4 /5

Workato

Workflow automation

Enterprise iPaaS with governance, environments and audit trails built for regulated organisations.

From
Custom (from ~$10k/yr)
Integrations
1,200+
4.3 /5

CRM

3 tools tracked

Free tier

All-in-one CRM with a genuinely usable free tier and the deepest marketing automation in mid-market.

From
Free / $20 per seat
Integrations
1,700+
4.4 /5

Pipeline-first CRM that sales teams actually keep updated, with straightforward per-seat pricing.

From
$14 per seat/mo
Integrations
500+
4.2 /5

The enterprise CRM standard — infinitely customisable, with the deepest partner ecosystem available.

From
$25 per seat/mo
Integrations
5,000+
4.2 /5

Data enrichment

2 tools tracked

Clay

Data enrichment

Free tier

Waterfall enrichment across 100+ data providers in one spreadsheet-style canvas.

From
$149/mo
Integrations
150+
4.7 /5

Apollo.io

Data enrichment

Free tier

B2B contact database and sales engagement in one seat, at a fraction of enterprise pricing.

From
$49 per seat/mo
Integrations
200+
4.1 /5

Database & spreadsheets

1 tool tracked

Airtable

Database & spreadsheets

Free tier

Relational database with a spreadsheet interface — the connective tissue of most automation stacks.

From
$20 per seat/mo
Integrations
1,000+
4.3 /5

Knowledge management

1 tool tracked

Notion

Knowledge management

Free tier

Flexible workspace databases that double as a lightweight CMS for automated content pipelines.

From
$10 per seat/mo
Integrations
300+
4.3 /5

Communication

1 tool tracked

Slack

Communication

Free tier

The default alerting surface for automated workflows and pipeline notifications.

From
$8.75 per seat/mo
Integrations
2,600+
4.5 /5