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Affiliate Disclosure

How StackPipeline makes money, which affiliate programs we participate in, and the firewall between commercial relationships and editorial scores.

Effective:
Last updated:

FTC disclosure statement

StackPipeline participates in affiliate programs operated by the software vendors we cover. When you sign up for a product through a tracked link on stackpipeline.com, we may receive a referral fee or commission at no additional cost to you. Commission rates never influence review scores, ranking order, or editorial recommendations — scoring is completed before monetization is applied.

1. How StackPipeline makes money

StackPipeline is free to read and carries no paywall. We fund the site two ways:

  • Affiliate commissions. If you sign up for a product through a tracked link on this site, the vendor may pay us a referral fee. You pay exactly the same price — commissions come out of the vendor's margin, never as a surcharge to you.
  • Display advertising. We serve ads through Google AdSense and comparable ad exchanges. Advertisers have no access to, or influence over, editorial content.

2. What this means when you read a review

An affiliate relationship creates an obvious conflict of interest: we are paid more when we recommend products that convert. We manage that conflict with a hard process rule rather than a promise.

2.1 Scores are locked before monetisation

Testing is completed and scores are recorded before anyone checks whether an affiliate program exists for that product. The writer running the test does not know the commission rate. Affiliate links are added afterwards, by a different person, as a publishing step.

2.2 Ranking order is never sold

Position in any "best of" list reflects our tested scores only. We do not accept payment for placement, for inclusion in a comparison, or for a higher ranking. If a vendor asks, we decline and note the request in the article.

2.3 We publish negative findings about partners

Several products we hold affiliate relationships with score below competitors we earn nothing from. Where a tool is the wrong choice for a given use case, we say so explicitly in a "skip it if" section — including when we would be paid for the signup.

3. Affiliate programs we participate in

StackPipeline participates in affiliate and referral programs operated by software vendors in the workflow automation, CRM and data enrichment categories, including but not limited to Zapier, Make, n8n, HubSpot, Airtable, Clay, Apollo.io and Pipedrive. We may join or leave programs at any time.

We also participate in advertising programs where we are compensated for referring traffic. Commission structures vary — some pay a one-off bounty, others a percentage of first-year revenue. The structure is never disclosed to the testing team.

Every monetised link on this site is marked in three ways:

  • A visible disclosure appears next to or directly beneath the call-to-action button
  • The link carries rel="sponsored nofollow" attributes, which is Google's required markup for paid links and is machine-verifiable in the page source
  • A disclosure banner appears near the top of every article that contains tracked links

Links to vendor documentation, pricing pages cited as evidence, and third-party research are not affiliate links and carry no tracking.

5. Affiliate cookies

Clicking an affiliate link may place a cookie from the destination vendor on your device so they can attribute a later signup to us. Cookie duration is set by the vendor and typically ranges from 30 to 90 days. We receive aggregate conversion reports — counts and commission totals — not your personal information. See our Privacy Policy and Cookie Policy.

6. You can avoid affiliate links entirely

If you would rather not use them, navigate to the vendor directly by typing their domain into your browser. You will get the same product at the same price. We would rather you trust the analysis than click the button.

7. Regulatory compliance

This disclosure is made in accordance with the United States Federal Trade Commission's 16 CFR Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising . We also comply with the UK Competition and Markets Authority guidance on clearly labelling paid promotion.

8. Questions

If anything here is unclear, or you believe a link is not properly disclosed, email editorial@stackpipeline.com and we will correct it. Partnership enquiries go to partners@stackpipeline.com — note that buying a link or a ranking is not something we offer.