Data enrichment
Clay
Waterfall enrichment across 100+ data providers in one spreadsheet-style canvas.
4.7 /5
- Starting price
- $149/mo
- Free tier
- Yes
- Integrations
- 150+
- Public API
- Yes
What is Clay?
Clay runs waterfall enrichment: it queries data providers in sequence until a field is filled, which materially improves match rates versus any single vendor. Combined with AI research agents and native CRM sync, it has become the standard tooling layer for outbound and account research teams.
Best for: Outbound teams that need the highest possible enrichment match rates
Our Clay review
Review
4.7Clay Review: 90 Days and 5,000 Contacts Later
We ran 5,000 contacts through Clay against three single-vendor tools. Match rates, real costs, credit burn and who should skip it.