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Dana Whitfield

Head of Revenue Operations Research

LinkedIn X / Twitter Personal site dana@stackpipeline.com

Background

Dana spent nine years running revenue operations at B2B SaaS companies, most recently as Director of RevOps at a Series D data infrastructure vendor where she owned a 40-tool stack and a $1.2M annual software budget. She has personally built and maintained more than 300 production integrations across Zapier, Make, Workato and custom middleware, and now leads StackPipeline's hands-on testing program. Dana writes about integration architecture, data hygiene and the operational cost of tool sprawl.

Areas of expertise

  • Revenue operations
  • Integration architecture
  • CRM data hygiene
  • Workflow automation
  • SaaS procurement

Credentials

  • Salesforce Certified Administrator
  • HubSpot Operations Hub Certified
  • 9 years in B2B RevOps

Articles by Dana (3)

Comparison

The Best Zapier Alternatives, Ranked

We tested every major Zapier competitor on cost, logic depth and reliability. Here is which one fits your stack — and what you give up.

  • Zapier
  • Make
  • n8n

Integration

How to Connect Zapier to HubSpot

Sync leads, deals and contacts from any app into HubSpot with Zapier. Field mapping, deduplication and rate limits covered step by step.

  • Zapier
  • HubSpot
  • CRM

Review

Clay Review: 90 Days and 5,000 Contacts Later

We ran 5,000 contacts through Clay against three single-vendor tools. Match rates, real costs, credit burn and who should skip it.

  • Clay
  • Data enrichment
  • Outbound